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ERIC Number: EJ552336
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0884-1241
What Is in a Name? The Impact of Strategic Name Change on Student Enrollment in Colleges and Universities.
Koku, Paul Sergius
Journal of Marketing for Higher Education, v8 n2 p53-71 1997
A study compared enrollment patterns at 140 colleges and universities five years before and five years after they changed their names, predicting that the strategy of changing the institution's name would positively influence enrollment. Results indicate that on average, the strategic name change did not affect enrollment, and only 7% of institutions surveyed experienced significant growth. (Author/MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A