ERIC Number: EJ552333
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
Assessing Customer Satisfaction with a Master of Business Administration Program: Implications for Resource Allocation.
Martin, Gregory S.; Bray, Jeffrey K.
Journal of Marketing for Higher Education, v8 n2 p15-28 1997
A survey of 200 primarily nontraditional graduates of a master's program in business administration investigated how satisfaction with the program's core academic curriculum and program infrastructure affected satisfaction with the overall program and likelihood of recommending it to a prospective student. Results indicate infrastructure is important to students and the influence of the core curriculum is moderated by student grades. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A