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ERIC Number: EJ552332
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
Employers' Perceptions of Service Quality in Higher Education.
Joseph, Matthew; Joseph, Beatriz
Journal of Marketing for Higher Education, v8 n2 p1-13 1997
A survey of 144 New Zealand employers of business administration graduates found the respondents did not believe business graduates and their educational institutions were performing at the level employers desire. Results indicate institutions should concentrate on incorporating employer-desired content into courses, maintaining communication with employers, having a good campus placement service, attracting quality faculty, and alerting students to employer needs. (MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New Zealand