ERIC Number: EJ551910
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
Using Case Studies for International Business Communication Training.
Zhao, Jensen J.
Business Communication Quarterly, v59 n4 p11-24 Dec 1996
Describes how the case method can be used in business communication classes to help students develop crucial abilities. Notes that it is most productive when students are actively involved in individual analysis, group and class discussions, and group report writing. Defines criteria for selecting a case, and outlines a step-by-step approach to case study activities. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A