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ERIC Number: EJ551900
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1080-5699
G-M Underwriters: A Real-Life Case for Business Communication.
Erickson, Anne K. Burke
Business Communication Quarterly, v59 n3 p16-20 Sep 1996
Presents a case (based upon an actual situation that occurred between an insurance underwriter and a major university) used in a business writing course. Notes that the assignment requires students to compose a letter that addresses complaints, conveys bad news, maintains good will, and attempts to persuade the reader to renew a contract under these conditions. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A