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ERIC Number: EJ551894
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1080-5699
An MBA Communication Program in an Entirely Integrated Management Core.
Kelly, Kathleen; Sokuvitz, Sydel
Business Communication Quarterly, v59 n2 p56-69 Jun 1996
Considers four choices that a program developer must make when designing the communication component of a Masters of Business Administration program. Describes how one program optimized these choices in an integrated program in which the curriculum is built around stages in the business development cycle. Discusses challenges of embarking on an integrated project and suggests strategies for meeting them. (SR)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A