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ERIC Number: EJ551805
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0047-2816
Using Social Learning Theory to Reduce Small Business Breakdown along the Internet Superhighway: An Exploratory Model.
Barker, Randolph T.; Sturm, Philip R.; Camarata, Michael
Journal of Technical Writing and Communication, v27 n3 p237-47 1997
Calls upon the innovators of the communications field to look in the rear view mirror to see the businesses left behind in the information expansion race. Puts forth a model utilizing social learning theory to define a framework for "road service," getting the small business "resister" up to the information superhighway speed limit. (PA)
Publication Type: Journal Articles; Opinion Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A