ERIC Number: EJ551798
Record Type: Journal
Publication Date: 1997
Reference Count: N/A
Message Planning, Communication Failure, and Cognitive Load: Further Explorations of the Hierarchy Principle.
Knowlton, Steven W.; Berger, Charles R.
Human Communication Research, v24 n1 p4-30 Sep 1997
Contends the hierarchy principle demonstrates that, in response to communication failure, individuals make low-level changes to message plans rather than more demanding alterations to message content and structure. Examines effects of different message preparations on cognitive loads associated with high-level message plan alterations in three experiments gauging communication failure. Finds support for an extension of the hierarchy principle. (PA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A