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ERIC Number: EJ551634
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0883-2323
Rationale, Benefits, and Methods of Service-Learning in Marketing Education.
Easterling, Debbie; Rudell, Fredrica
Journal of Education for Business, v73 n1 p58-61 Sep-Oct 1997
Service learning can be integrated into a variety of marketing courses as an internship, consultancy, or volunteer activity. Learning outcomes include leadership, problem-solving skills, connection of theory and practice, and citizenship preparation. (SK)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A