ERIC Number: EJ551626
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
Curriculum Decisionmaking: What Are the Sources of Innovation?
Mayo, Michael A.; Miciak, Alan R.
Journal of Education for Business, v73 n1 p17-20 Sep-Oct 1997
Responses from 150 of 650 marketing chairpersons surveyed about implementing new courses indicated that curriculum decisions are more market oriented when the source of the innovation is outside the department. Innovations from internal sources may be congruent with existing offerings rather than dynamically different. (SK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A