ERIC Number: EJ551585
Record Type: Journal
Publication Date: 1997
Reference Count: N/A
The Power of Organizational Storytelling: A Management Development Perspective.
Morgan, Sandra; Dennehy, Robert F.
Journal of Management Development, v16 n7 p494-501 1997
Based on the premise that storytelling is a powerful tool, a model of good organizational storytelling is outlined. The use of stories in management development as a way of understanding organizations as well as ways to enhance managerial storytelling skills are addressed. (SK)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A