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ERIC Number: EJ550420
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-7751
George Gallup and the Rhetoric of Scientific Democracy.
Hogan, J. Michael
Communication Monographs, v64 n2 p161-79 Jun 1997
Discusses George Gallup's crusade to establish polling's scientific and cultural legitimacy that mythologized its history of "progress"; deflected doubts about its accuracy and technical procedures with a rhetoric of scientific of mystification; and celebrated the collective wisdom of "the people." Shows how Gallup's "rhetoric of scientific democracy" sustained polling's cultural legitimacy, yet diverted attention from sources of error. (SR)
Publication Type: Historical Materials; Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A