ERIC Number: EJ550414
Record Type: Journal
Publication Date: 1997
Reference Count: N/A
The Cigarette as Representational Ideograph in the Debate over Environmental Tobacco Smoke.
Moore, Mark P.
Communication Monographs, v64 n1 p47-64 Mar 1997
Argues that the social construction of the cigarette in divergent synecdochic forms or "representational ideographs" is based on varying degrees of narrative and scientific knowledge. Broadens the existing theoretical perspective derived from Kenneth Burke and Michael McGee to include Jean-Francois Lyotard's view of narrative and scientific knowledge in the construction of social reality. (RS)
Publication Type: Journal Articles; Opinion Papers; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A