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ERIC Number: EJ550212
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0029-6554
Persuasive Communication: Marketing Health Promotion.
Stubblefield, Carol
Nursing Outlook, v45 n4 p173-77 Jul-Aug 1997
The message-learning approach uses persuasive communication to encourage people to examine and change their beliefs and attitudes. It provides useful strategies for direct patient education and helps health educators promote change in the health behavior of their patients. (JOW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A