ERIC Number: EJ549301
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
Internationalizing the Business School--Responding to the Customer's Needs.
Nash, Bernard A.
Journal of Teaching in International Business, v9 n1 p73-85 1997
Efforts to internationalize the business curriculum in the United States must be supported by strong institutional commitment and implementation, and reflect the world business community and the country's multicultural business environment. Programs should conform to new accreditation standards and respond to client demand concerning emerging markets, international competition, and economic, social, political, and technological trends. (MSE)
Descriptors: Academic Standards, Accreditation (Institutions), Administrator Attitudes, Business Administration Education, Change Strategies, Competition, Curriculum Development, Educational Change, Educational Trends, Global Approach, Higher Education, International Trade, Organizational Climate, Program Development, Trend Analysis
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A
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