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ERIC Number: EJ549300
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0897-5930
Program and Curriculum Development in International Marketing in an Emerging Economy: Issues and Strategies.
Kaynak, Erdener; Kucukemiroglu, Orsay
Journal of Teaching in International Business, v9 n1 p51-71 1997
Offers ways in which business schools in developing countries can develop need-oriented business programs and how a functional area course, international marketing, can be internationalized in both content and structure. Reports a study of marketing curriculum change and student (n=208) response in Turkey. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Turkey