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ERIC Number: EJ549260
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0884-1241
Repositioning the MBA: Issues and Implications.
Goldgehn, Leslie A.; Kane, Kathleen R.
Journal of Marketing for Higher Education, v8 n1 p15-24 1997
A study using eight focus groups of men and women (n=approximately 60) enrolled in undergraduate and graduate business administration programs investigated reasons for current difficulty in marketing Master's in Business Administration (MBA) programs. Results suggest that to increase the degree's value, schools should serve existing market segments better, upgrade program quality and services, and attend to underrepresented markets. (Author/MSE)
Publication Type: Journal Articles; Opinion Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A