ERIC Number: EJ549181
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
Integrating Communication in the MBA Curriculum.
Krugel, Marcy L.
Journal of Language for International Business, v8 n2 p36-52 1997
Presents a rationale for teaching communication to graduate business students as a process--a means through which students communicate their knowledge of management, marketing, finance, accounting, etc., rather than strictly a subject matter or product. Argues that communication skills can be maintained only if reinforced through the curriculum. (29 references) (Author/CK)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A