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ERIC Number: EJ549131
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0022-0175
Perceptions of Brainstorming in Groups: The Quality over Quantity Hypothesis.
Rowatt, Wade C.; And Others
Journal of Creative Behavior, v31 n2 p131-50 2nd Qtr 1997
Four studies of undergraduates were conducted to assess the relative importance of quality and quantity as goals of brainstorming. Participants (n=65) believed it was more important to produce creative and high-quality ideas than to generate many ideas and believed brainstorming would enhance the quality of others' ideas (n=109). (Author/CR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A