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ERIC Number: EJ548874
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1077-6990
Minority Presence and Portrayal in Mainstream Magazine Advertising: An Update.
Bowen, Lawrence; Schmid, Jill
Journalism and Mass Communication Quarterly, v74 n1 p134-46 Spr 1997
Finds that the number of black models in magazine advertisements has increased; the use of Hispanic and Asian models was extremely small; there were few differences in portrayal by gender or age; and blacks were more likely to appear as athletes or musicians and to be featured in public-service or government-sponsored ads. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A