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ERIC Number: EJ548872
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1077-6990
Adolescent Responses to TV Beer Ads and Sports Content/Context: Gender and Ethnic Differences.
Slater, Michael D.; And Others
Journalism and Mass Communication Quarterly, v74 n1 p108-22 Spr 1997
Finds that female adolescents responded less positively than males to beer advertisements and to sports content of advertising, and more positively to nonbeer advertisement. Shows also that positive responses to beer ads predicted alcohol use among female and male adolescents. Finds no differences in response patterns to ads due to Latino ethnicity. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A