ERIC Number: EJ548772
Record Type: Journal
Publication Date: 1996
Reference Count: N/A
Experimental Evidence for Dynamic Social Impact: The Emergence of Subcultures in Electronic Groups.
Latane, Bibb; Bourgeois, Martin J.
Journal of Communication, v46 n4 p35-47 Aut 1996
Presents results of experimental tests of Dynamic Social Impact Theory (DSIT) in which participants engaged in discussions over electronic mail. Finds support for the emergence of four group phenomena predicted by DSIT. Shows how, rewarded for being in the majority, individuals' choices resulted in the emergence of four forms of group level self-organization: clustering, correlation, consolidation, and continuing diversity. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A