ERIC Number: EJ547426
Record Type: CIJE
Publication Date: 1997
Reference Count: 0
Entrepreneurial Creativity through Motivational Synergy.
Amabile, Teresa M.
Journal of Creative Behavior, v31 n1 p18-26 1st Qtr 1997
Defines and describes entrepreneurial creativity, which is the generation and implementation of novel, appropriate ideas to establish a new venture. Discusses the need for motivational synergy, which results when strong levels of personal interest and involvement are combined with the promise of rewards that confirm competence. (Author/CR)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Authoring Institution: N/A