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ERIC Number: EJ547151
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-8111
The Picture of Health? Message Standardization and Recall of Televised AIDS Public Service Announcements.
Walters, T. N.; And Others
Public Relations Review, v23 n2 p143-59 Sum 1997
Finds differences between African Americans and Non Hispanic Whites in recall of verbal and visual themes of televised AIDS public service announcements (PSAs). Notes that differences anchored in a complex relationship among emotions, attitudes, and opinions about science and society. Suggests effective healthcare communication campaigns require focused thematic strategy. (PA)
Publication Type: Journal Articles; Opinion Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A