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ERIC Number: EJ546992
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0090-1482
Adolescent Perceptions of Underage Drinkers in TV Beer Ads.
Slater, Michael D.; And Others
Journal of Alcohol and Drug Education, v42 n1 p43-56 Fall 1996
Tests adolescents' perception of characters' ages in four television beer advertisements and examines correlational relationships between such age judgments and alcohol use. Some 39.4% of participants reported that the youngest character was under 21. Perceptions were positively related to amount of alcohol use among junior high school students, but not among high school students. (RJM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A