ERIC Number: EJ546140
Record Type: Journal
Publication Date: 1996
Reference Count: N/A
Marketing a Public Higher Educational Institution Through Target and Market Research on its Freshmen Applicant and Enrollee Pools.
Bruwer, Johan de W.
South African Journal of Higher Education, v10 n2 p120-29 1996
A study at Cape Technikon (South Africa) investigated college choice decision making by surveying 923 applicants during the application process and 314 enrollees during orientation. Results show demographic and socioeconomic characteristics of applicants and enrollees differ, applicants consider multiple institutions, alumni and friends are the most important information sources, and students consider schools before their high school senior year. (MSE)
Descriptors: Alumni, College Applicants, College Choice, College Freshmen, Foreign Countries, High School Students, Higher Education, Information Sources, Institutional Characteristics, Marketing, Public Colleges, Research Methodology, School Orientation, Student Characteristics, Student Recruitment, Technical Institutes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa