ERIC Number: EJ545683
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Admissions Recruitment: The First Step.
Wright, B. Ann
New Directions for Student Services, n71 p11-23 Fall 1995
Explains why student recruitment now borders on hucksterism and outlines the reasons behind this phenomenon. Presents the dangers of aggressive recruitment programs, describes some of the major components of recruitment, and identifies some of the more influential players in the process. Asserts that admissions recruitment is here to stay. (RJM)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: Special theme issue on "Making Enrollment Management Work."