ERIC Number: EJ544189
Record Type: Journal
Publication Date: 1997
A Quantitative Description of FBI Public Relations.
Gibson, Dirk C.
Public Relations Review, v23 n1 p11-30 Spr 1997
States that the Federal Bureau of Investigation (FBI) had the most successful media relations program of all government agencies from the 1930s to the 1980s. Uses quantitative analysis to show why those media efforts were successful. Identifies themes that typified the verbal component of FBI publicity and the broad spectrum of mass communication channels that were tapped. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A