NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
ERIC Number: EJ544160
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0735-1259
Audience as a Cultural Condition: Using Popular Advertisements in College Writing Assignments.
Swyt, Wendy
Journal of Teaching Writing, v15 n1 p51-63 1996
Compares two advertising assignments to demonstrate how different approaches to audience radically affect students' critical understanding of popular media texts. Argues that "audience" needs to be present in writing assignments as a cultural experience rather than a merely static rhetorical category. (TB)
Publication Type: Opinion Papers; Guides - Classroom - Teacher; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A