ERIC Number: EJ544101
Record Type: CIJE
Publication Date: 1993
Reference Count: 0
Marketing: A Key Ingredient for Educational Fundraising Success.
Smith, Laurence N.
New Directions for Student Services, n63 p41-49 Fall 1993
Marketing provides student affairs professionals with some of the most effective strategies, techniques, and actions for success. This chapter, written for professionals without a marketing background, provides a design for the development and implementation of a strategic marketing plan for student affairs educational fundraising efforts. (Author/LSR)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Special theme issue on "New Roles for Educational Fundraising and Institutional Advancement."