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ERIC Number: EJ543285
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0091-5521
The Application of Marketing Theory to Community College Faculty Recruitment: An Empirical Test.
Winter, Paul A.
Community College Review, v24 n3 p3-16 Win 1996
Reviews literature on faculty recruitment at community colleges. Describes a study using job-marketing theory and Winter's educational recruitment model to assess reactions to recruitment advertisements for a business faculty position. Reports that participants responded favorably to emphases on academic transfer program content. Discusses implications for practice. (30 citations) (AJL)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A