ERIC Number: EJ543285
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
The Application of Marketing Theory to Community College Faculty Recruitment: An Empirical Test.
Winter, Paul A.
Community College Review, v24 n3 p3-16 Win 1996
Reviews literature on faculty recruitment at community colleges. Describes a study using job-marketing theory and Winter's educational recruitment model to assess reactions to recruitment advertisements for a business faculty position. Reports that participants responded favorably to emphases on academic transfer program content. Discusses implications for practice. (30 citations) (AJL)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A