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ERIC Number: EJ543059
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Big Sell on Campus.
Baker, Lisa
Currents, v23 n4 p40-42 Apr 1997
Makes suggestions for persuading publicity-shy faculty that talking to reporters can be useful to their research and the institution. Arguments include that their participation may result in increased funding, new constituents, productive collaboration, impact on public policy/public opinion, benefit to the profession, and more control by the institution over how news about it is disseminated. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A