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ERIC Number: EJ542550
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9916
Technology and Roles: A Tale of Two TVs.
Nass, Clifford; And Others
Journal of Communication, v46 n2 p121-28 Spr 1996
Examines whether role assignments to television sets (assignments of particular content to particular screens) influence what viewers think about what they watch. Finds that designating TV sets for specialized functions or uses results in more positive evaluations of the content, even when the TV sets and programming are identical. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A