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ERIC Number: EJ542548
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9916
Rethinking the Focus Group in Media and Communications Research.
Lunt, Peter; Livingstone, Sonia
Journal of Communication, v46 n2 p79-98 Spr 1996
Relates the history of the focus group as a research tool, explores its recent revival, and reappraises the method and its appropriateness for media and communications research. Argues that the focus group discussion should be regarded as a socially situated communication. Discusses the various relations this may bear toward different approaches to mass communication. (SR)
Publication Type: Reports - Research; Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A