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ERIC Number: EJ542520
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1077-6990
How Message Evaluation and Source Attributes May Influence Credibility Assessment and Belief Change.
Slater, Michael D.; Rouner, Donna
Journalism and Mass Communication Quarterly, v73 n4 p974-91 Win 1996
Tests a complex model of how audience members assess source credibility. Hypothesizes that (1) message quality has direct effects and mediates partially the effects of initial credibility assessments on subsequent source credibility assessments and on belief change; and (2) subsequent credibility assessments mediate effects of initial credibility assessments and message quality assessments on belief change. Finds support for both hypotheses. (TB)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A