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ERIC Number: EJ541507
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0276-3877
Reference No Longer Is a "P" Word: The Reference Archivist as Marketer.
Gracy, David B., II
Reference Librarian, n56 p171-84 1997
Although the personality traits of archivists make them resistant to adopting marketing strategies, changes in the archival environment and information require that reference archivists understand and use concepts of marketing to advance archival services. Discusses changes in archival service, concepts of marketing: customer-orientation, exchange, and product, and character traits of archivists. (PEN)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A