ERIC Number: EJ541234
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis.
Comm, Clare L.; LaBay, Duncan G.
Journal of Marketing for Higher Education, v7 n4 p21-34 1996
A survey of 65 freshman and 195 junior business administration majors in one metropolitan state university investigated student perceptions of institutional attributes salient in college choice. Results suggest standards of institutional quality are difficult to establish, since evaluations of institutional performance are not consistent, even among an undergraduate student population. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A