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ERIC Number: EJ541233
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0884-1241
The MBA Program: A Restructured Product for Today's Market.
O'Hara, Bradley S.; And Others
Journal of Marketing for Higher Education, v7 n4 p1-19 1996
Describes the extent and nature of the movement to restructure the master's degree in business administration (MBA) to meet current market needs, based on results of a national survey of accredited programs. Concludes that restructured programs offer unique opportunities to market the programs to different segments of the graduate business school population. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A