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ERIC Number: EJ541226
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Getting Coverage That Counts.
Matros, Michael
Currents, v23 n3 p8-12 Mar 1997
Describes ways in which college and university public relations professionals have addressed the challenge of information dissemination in an era of rapidly changing electronic communication. Others are encouraged to know their audiences, discover commonly used technologies, include television in the mix, make the most of a World Wide Web home page, keep local audiences informed, and keep a happy staff. (MSE)
Publication Type: Guides - Non-Classroom; Opinion Papers; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A