ERIC Number: EJ540993
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
Electronic Creativity Techniques for Organizational Innovation.
Siau, Keng L.
Journal of Creative Behavior, v30 n4 p283-93 4th Qtr 1996
Discusses using advanced electronic and communication technology to improve organizational innovation. Group creativity techniques, such as electronic brainstorming, PMI (a brainstorming approach involving plus, minus, and interesting points), synectics, and their verbal counterparts are compared. Electronic PMI and synectics are found to be better than electronic brainstorming in evoking creativity. (CR)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A