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ERIC Number: EJ540740
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0021-9916
The Internet as Mass Medium.
Morris, Merrill; Ogan, Christine
Journal of Communication, v46 n1 p39-50 Win 1996
Argues that if mass communications researchers continue to largely disregard the research potential of the Internet, their theories about communication will become less useful. Proposes a conceptualization of the Internet as a mass medium, based on revised ideas of what constitutes a mass audience and a mediating technology. (SR)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A