ERIC Number: EJ540591
Record Type: CIJE
Publication Date: 1997
A Source Accessibility Effect on Media Selection.
Christensen, Edward W.; Bailey, James R.
Management Communication Quarterly, v10 n3 p373-87 Feb 1997
States that understanding media acquisition behavior is becoming increasingly important because the amount of and access to information is growing at a staggering pace. Hypothesizes that both task routineness and source accessibility influence media selection. Tests hypotheses by having subjects select among media. Shows an interaction effect of task routineness and source accessibility on media selection. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A