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ERIC Number: EJ539529
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0897-5930
The International Marketing Literature: Topics, Trends and Contributors.
Javalgi, Rajshekhar, G,; And Others
Journal of Teaching in International Business, v8 n3 p21-43 1997
A study examined the topics of 1,645 articles in 20 scholarly journals with an international marketing perspective published from 1987 through 1993. Classification of articles based on content yielded 24 distinct topic categories. Topical trends and frequent contributors in the literature are identified, and implications for future research are discussed. (Author/MSE)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Journal avail: Haworth Press Inc., 10 Alice St., Binghamton, NY 13904-1580 ($40.50 individual, $60 institution, $120 library, $20.20 single copy).