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ERIC Number: EJ539403
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Presidential Partners.
Williams, Roger L.
Currents, v23 n1 p28-32 Jan 1997
University public relations (PR) officers discuss how they have built strong relationships with their campus chief executive officers (CEOs). Successful PR officials need to find out what the CEO wants, be honest, build credibility, be accessible, prove their loyalty, keep the CEO informed, gain breadth and depth of understanding, present alternative solutions, and become PR educators. (MDM)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A