ERIC Number: EJ539001
Record Type: Journal
Publication Date: 1996
Reference Count: N/A
"Look, and I Will Show You Something You Will Want to See": Pictorial Engagement in Negative Political Campaign Commercials.
Barbatsis, Gretchen S.
Argumentation and Advocacy, v33 n2 p69-80 Fall 1996
Studies visual discourses and visual modes of viewer engagement structuring negative political commercials. Finds that, using strategies of pictorial direct address and pictorial narrative, texts construct their visual arguments by creating ambiguity around the natural versus symbolic status of pictorial expression. Shows how pictorial realism can blur distinctions between constructing images in a real and in a fictional world. (PA)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Authoring Institution: N/A