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ERIC Number: EJ537347
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0363-7751
Gendered Politics and Presidential Image Construction: A Reassessment of the "Feminine Style."
Parry-Giles, Shawn J.; Parry-Giles, Trevor
Communication Monographs, v63 n4 p337-53 Dec 1996
Analyzes five presidential campaign films. Reveals the utilization of the "feminine" style in these films and suggests that social constructions of masculinity work hegemonically in two ways: candidates are associated with traditionally patriarchal institutions; the films offer a portrayal of women that marginalizes their status in the political process. Addresses implications for politics, culture, and the criticism of political communication. (RS)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A