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ERIC Number: EJ537313
Record Type: CIJE
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0363-4523
Three Cheers for Language: A Closer Examination of a Widely Cited Study of Nonverbal Communication.
Lapakko, David
Communication Education, v46 n1 p63-67 Jan 1997
Focuses on applications of a widely cited empirical study in the communication field--A. Mehrabian and S. Ferris' 1967 study that inferred that communication is 7% verbal, 38% vocal, and 55% facial. Notes that these applications overlook important limitations which do not warrant formulation of a precise numerical formula. Discusses lessons relating to the nature of research, pedagogy, and the understanding of communication. (RS)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A