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ERIC Number: EJ537310
Record Type: Journal
Publication Date: 1997
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-4523
Culture and Compliance Gaining in the Classroom: A Preliminary Investigation of Chinese College Teachers' Use of Behavior Alteration Techniques.
Lu, Shuming
Communication Education, v46 n1 p10-28 Jan 1997
Examines use of behavior alteration techniques (BATs) to gain student compliance in the Chinese context. Finds that Chinese college teachers use most the BATs that United States college teachers use; use many BATs even more frequently; but communicate behavior alteration messages that differ from those used by United States teachers. Notes that Chinese teachers emphasized authority, morality, and modeling. (RS)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China