ERIC Number: EJ537089
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
Reactions to an Advertisement Using a Model in a Wheelchair: Implications for Educators.
Freeburg, Elizabeth W.; Workman, Jane E.
Journal of Family and Consumer Sciences, v88 n3 p51-55,59 Fall 1996
One of two ads (either with a model in a wheelchair or a straight chair) was shown to 61 undergraduates. Their attitudes toward and social contact with persons in wheelchairs did not affect their reaction to the model, the clothing being promoted, or the ad. The ad with the wheelchair was evaluated more favorably than the other one. (SK)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A