ERIC Number: EJ536049
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
The Home Schooling "Market": Results and Implications of Current Research.
Muncy, James A.
Journal of Marketing for Higher Education, v7 n3 p81-93 1996
Research on the growing phenomenon of home schooling is reviewed to address these issues: (1) why parents home school; (2) characteristics of home schoolers; (3) whether home schoolers would make good college students; and (4) how the college or university can reach out to home schoolers effectively. Implications for college marketing are drawn. (MSE)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Authoring Institution: N/A